How to find guest posting sites that are actually worth it
A practical checklist for finding and vetting blogs that accept guest posts — traffic, relevance, link profile and editorial standards.
1. Start from relevance
List the topics your customers read about, then look for blogs covering them. A smaller site in your exact niche usually beats a big general site.
2. Check real traffic, not just authority
Authority metrics are estimates. Look at organic traffic and its trend — a steady or growing line is a good sign; a cliff often means a search penalty.
3. Look at what they already publish
Read a few recent posts. Are they useful to readers? Is every article stuffed with outbound links? Sites that publish anything for a fee tend to lose value.
4. Agree on terms up front
Confirm the price, turnaround, link attributes and whether the post stays live. Pay through a platform that holds funds until the link is published.
Using PlacedX
Browse sites by niche with traffic, authority and trend shown on every card, or post a brief and let matching publishers bid. Payment is held in escrow until the live link is checked.